Rascally Liquor Alcohol packaging

Packaging Design Award Winner.
Awarded for Good Packaging Design.

Rascally Liquor Alcohol packaging
by Springetts Brand Design

  • Awarded April 15, 2016
  • CLIENT: Annandale Distillery
  • 9.384
Annandale Distillery wanted a branded look for two variants of its new make spirit called Rascally Liquor. The two variants are the immature and unsophisticated spirits that become Single Malt Scotch Whisky. Their characters are outgoing and a bit rogueish, so the idea of "releasing the rascal within" was developed as part of the brand's positioning. The consumer lets out the rascal from the bottle and from within themselves when they taste the product.

Annandale Distillery wanted a branded look for two variants of its new make spirit called Rascally Liquor. The two variants are the immature and unsophisticated spirits that become Single Malt Scotch Whisky. Their characters are outgoing and a bit rogueish, so the idea of "releasing the rascal within" was developed as part of the brand's positioning. The consumer lets out the rascal from the bottle and from within themselves when they taste the product.

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Good  Design

Rascally Liquor Alcohol packaging

Good Design

Great Design by Shunji Yamanaka & fuRo

Rascally Liquor Alcohol packaging

Great Design by Shunji Yamanaka & fuRo

Inspirational Mobility Robot Design

Rascally Liquor Alcohol packaging

Inspirational Mobility Robot Design

CanguRo Mobility Robot Image

Rascally Liquor Alcohol packaging

CanguRo Mobility Robot Image

Rascally Liquor Alcohol packaging

Rascally Liquor Alcohol packaging

Springetts Brand Design

Designer of Rascally Liquor Alcohol packaging


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