SugarLady Ladies Apparel Popup Store

SugarLady Ladies Apparel Popup Store
by Tomohiro Katsuki

• Awarded April 15, 2017
• CLIENT: PRISM DESIGN
• 8.014

This design is a pop up design. They used the simplest material and technology to built it. The most unique features of this design must be the inner connection between the design itself and the concept of the brand. The name of the brand is Sugar Lady. They extracted Sugar as our key elements. By observing sugar crystal, they came up with the idea of using steel and canvas as a metaphor of charming women. Time gave them strength. However, inside their heart they were still as sweet and beauty as they always are.