Gü Puds Dessert packaging

Packaging Design Award Winner.
Awarded for Good Packaging Design.

Gü Puds Dessert packaging
by Springetts Brand Design

  • Awarded April 15, 2017
  • CLIENT: Gü Puds
  • 9.631
The project was to redesign the range's packaging to reflect the indulgent, high-quality nature of the desserts. The final designs provide visual sensorial triggers to help subconsciously awaken the anticipation of each dessert experience. Each pack's creative ignition point starts at the word Gü and bursts outwards to create each unique flavour sensation. The design shows visual explosions of pleasure that create a distinct and unique language for the Gü brand and engage with consumers by offering something more than conventional food photography.

The project was to redesign the range's packaging to reflect the indulgent, high-quality nature of the desserts. The final designs provide visual sensorial triggers to help subconsciously awaken the anticipation of each dessert experience. Each pack's creative ignition point starts at the word Gü and bursts outwards to create each unique flavour sensation. The design shows visual explosions of pleasure that create a distinct and unique language for the Gü brand and engage with consumers by offering something more than conventional food photography.

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Good  Design

Gü Puds Dessert packaging

Good Design

Great Design by Shunji Yamanaka & fuRo

Gü Puds Dessert packaging

Great Design by Shunji Yamanaka & fuRo

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Gü Puds Dessert packaging

Inspirational Mobility Robot Design

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Gü Puds Dessert packaging

CanguRo Mobility Robot Image

Gü Puds Dessert packaging

Gü Puds Dessert packaging

Springetts Brand Design

Designer of Gü Puds Dessert packaging


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