Nike+ Run Club on Huaihai Pop-up Gym

Nike+ Run Club on Huaihai Pop-up Gym
by Coordination Asia

• Awarded April 15, 2017
• CLIENT: Coordination Asia
• 174.732

When it comes to grabbing the attention of customers, nothing beats a shareable, livable, one-of-a-kind experience. The need for a strong brand-customer connection has never been more prevalent, and what better way to connect than in-person? COORDINATION ASIA joined forces with Nike to create the NIKE+ RUN CLUB on Huaihai, a pair of stealth hubs operating as a pop-up gym outside of department store Lane Crawford in Shanghai’s Times Square.