LuvIt Rocks Pralines

Packaging Design Award Winner.
Awarded for Good Packaging Design.

LuvIt Rocks Pralines
by BLOK

  • Awarded April 15, 2017
  • CLIENT: LuvIt
  • 5.869
LuvIt is an Indian youth-based chocolate brand. For their praline collection, they wished to target young adults, as the existing praline buyers were middle-aged customers. The studio focuses on balancing trendy youth sensibilities while retaining the sophistication of pralines. Custom praline shapes were designed & branded as LuvIt Rocks — a tongue-in-cheek pun suggesting good taste alongside it's gemstone-like shapes. A custom typographic brand pattern with gold foiled letters was created that playfully envelopes the box. The box comes in 3 vibrant colours to choose from.

LuvIt is an Indian youth-based chocolate brand. For their praline collection, they wished to target young adults, as the existing praline buyers were middle-aged customers. The studio focuses on balancing trendy youth sensibilities while retaining the sophistication of pralines. Custom praline shapes were designed & branded as LuvIt Rocks — a tongue-in-cheek pun suggesting good taste alongside it's gemstone-like shapes. A custom typographic brand pattern with gold foiled letters was created that playfully envelopes the box. The box comes in 3 vibrant colours to choose from.

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Good  Design

LuvIt Rocks Pralines

Good Design

Great Design by Shunji Yamanaka & fuRo

LuvIt Rocks Pralines

Great Design by Shunji Yamanaka & fuRo

Inspirational Mobility Robot Design

LuvIt Rocks Pralines

Inspirational Mobility Robot Design

CanguRo Mobility Robot Image

LuvIt Rocks Pralines

CanguRo Mobility Robot Image

LuvIt Rocks Pralines

LuvIt Rocks Pralines

BLOK

Designer of LuvIt Rocks Pralines


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