Kosh! Oats

Kosh! Oats
by BLOK

• Awarded April 15, 2017
• CLIENT: Kosh!
• 5.434

Kosh! is a newly launched Indian oats brand by Future Consumer that aims to establish itself as India's 3rd grain after rice & wheat. For the packaging, the studio drew inspiration from Indian street typography & vintage industrial wholesale packaging, reimagining it in a modern context to establish a grass-root familiarity towards an unfamiliar grain. The concept adopts a fresh approach towards transparency by flipping conventional food package formats & bringing helpful nutritional information often lost in the fine print of the back-of-pack to the forefront.