Hao Xiang Ni Leisure Food
by TIGER PAN
- Awarded April 15, 2018
- CLIENT: Henan Zhengzhou Haoxiangni Jujube Industry Co., Ltd.
- 8.879
The designer redefines Hao Xiang Ni, a kind of Chinese red date with the best taste at 28℃ by exploiting Cardio-id, which is a heart-like form introduced from a romantic story of Descartes and a Swiss princess in the package design. The mysterious heart-shape graph is symbolized, which means every single jujube represents a heart. The poetry illustrations reinterpret the brand tone of Hao Xiang Ni, which endows it with elegance and romance. The package is humanized to some extent in the case, which makes the product even more attractive when sold online.
Learn More