Snow Breweries-Ying Xiong Pu Beer

Packaging Design Award Winner.
Awarded for Good Packaging Design.

Snow Breweries-Ying Xiong Pu Beer
by TIGER PAN

  • Awarded April 15, 2018
  • CLIENT: China Resources Snow Breweries
  • 9.233
The design is based on traditional Peking Opera of China with a separation in characters by gender. They shape a hero named “Bawang” and a heroine called “Daomadan”, who play jointly in the heroic packaging opera so as to convey a sense of equality between the sexes. And they skillfully use the elements of ingredients of beer, hops and wheat when illustrating the exquisite headwear with the attempt to express the inextricable connection between drinking culture and heroic spirit as a historical fact and also a reality in modern society.

The design is based on traditional Peking Opera of China with a separation in characters by gender. They shape a hero named “Bawang” and a heroine called “Daomadan”, who play jointly in the heroic packaging opera so as to convey a sense of equality between the sexes. And they skillfully use the elements of ingredients of beer, hops and wheat when illustrating the exquisite headwear with the attempt to express the inextricable connection between drinking culture and heroic spirit as a historical fact and also a reality in modern society.

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Good  Design

Snow Breweries-Ying Xiong Pu Beer

Good Design

Great Design by Shunji Yamanaka & fuRo

Snow Breweries-Ying Xiong Pu Beer

Great Design by Shunji Yamanaka & fuRo

Inspirational Mobility Robot Design

Snow Breweries-Ying Xiong Pu Beer

Inspirational Mobility Robot Design

CanguRo Mobility Robot Image

Snow Breweries-Ying Xiong Pu Beer

CanguRo Mobility Robot Image

Snow Breweries-Ying Xiong Pu Beer

Snow Breweries-Ying Xiong Pu Beer

TIGER PAN

Designer of Snow Breweries-Ying Xiong Pu Beer


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