Lei Kei 3D Animation

Lei Kei 3D Animation
by Ben Cheong

• Awarded April 15, 2018
• CLIENT: Jan Design
• 4.903

The animation of this project is talk about a traditional vegetable wholesale market. We made the video more youthful to attract more teenagers to pay attention to the client’s products. To fulfill this purpose, we applied the motion graphics skills with bright green and orange color as the main tone in the animation so that it could bring out a sense of freshness. We selected an abstract style to describe the process of customer service, which started from planting the seeds, hydroponics, transport, packaging and delivering products to all distributors.