Water Funs Corporate Identity

Water Funs Corporate Identity
by Shawn Goh Chin Siang

• Awarded April 15, 2018
• CLIENT: Adam Lutfi Trading Sdn. Bhd.
• 5.572

Rebranding is always challenging. In this project, initials of the word 'water' and the name of the founder 'Adam', W and A, were adopted into the logo's main design. Water element is emphasized as it is essential in the formation of life. The logo and its theme are presented in a simplistic format with plain colors but contain three different wave patterns for the use of different items and products. Its minimalist style gives the brand a modern, refreshing new image.