7Up Lemon Lemon Brand Packaging

7Up Lemon Lemon Brand Packaging
by PepsiCo Design & Innovation

• Awarded April 15, 2018
• CLIENT: PepsiCo Design & Innovation
• 46.897

7up Lemon Lemon is where sparkling water, 6% lemon juice, and a touch of sweetness come together for fresh, fizzy goodness. The visual language combines the appeal of the vintage world of nostalgic lemonade with whimsical and modern design elements. The bright color palate is based on the colors of real fruit found in nature and the bold stripes are the backdropto the Lemon Lemon universe, creating a sense of flow and movement, which helps the packaging pop at shelf.