Packaging Design Award Winner.
Awarded for Good Packaging Design.
The package’s major visual structure takes the calligraphic Chinese character to be the core to encircle, and the free, easy and generous strokes depict a man’s truest disposition of being dashing, refined, unrestrained and unruly. The positioning of Wake up is directed at developing a functional beverage to get rid of hangover in daily life, via the direct and distinctive visual positioning and communication.
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