Organic Rice Package

Organic Rice Package
by Yong Huang

• Awarded April 15, 2019
• CLIENT: VIEW RICE FIELD
• 35.422

The idea of packaging starts from the growing environment of rice, and uses natural and animal as the core creative elements to select different representative animal images for creation. These animals are anthropomorphized and hand-painted to show the story of the harmonious growth between rice and animals, creating enough scene and imagination. Let consumers through these stories can think of the story behind the growth of Wuchang rice. The rice grown under the care of animals is naturally healthier and more organic.