Advertising Design Award Winner.
Awarded for Good Advertising, Marketing and Communication Design.
As a model representative of Xi'an Qujiang residential building, this project incorporates traditional Chinese elements such as pine, deer and koi in the advertising screen, which echoes the minimalist architectural style and presents a serene aesthetic; The most representative visual elements, echoing the minimalist lines, create enough scene and imagination. The integration of oriental culture and world aesthetics forms a contemporary life portrayal of the renaissance of scholars in the Tang Dynasty.
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