Smriti Beer

Smriti Beer
by Jie Yang

• Awarded April 15, 2019
• CLIENT: Shenzhen Decelent Brand Planning Co., Ltd.
• 3.495

This design works takes Pingyao ancient city as an element, combines the cultural accumulation of 2700 years of ancient city with the elements of the new era, implies the past and the future, and is the heritage and development of Chinese culture. Smriti, which expresses a cycle of repetition and confidence in the revival of culture. The designer also designed the packaging of cold and warm tones separately, which means to express Yin and Yang. In addition, red packaging also fills the blank market of beer in banquet culture.