Packaging Design Award Winner.
Awarded for Good Packaging Design.
Brewers who seize the summer market are more likely to win the game. This case, pretty obviously, is designed for summertime. The special color tone of Marrs Green attracts people's attention instantly. The portrait of the snowy scene conveys a cool and refreshing feeling and builds a mental connection to winter, cooling consumers mind. The design is highly presentable with a modern and minimalist style.
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