Off the Eaten Path (UK) Savory Snack

Packaging Design Award Winner.
Awarded for Good Packaging Design.

Off the Eaten Path (UK) Savory Snack
by PepsiCo Design & Innovation

Awarded April 15, 2019
CLIENT: PepsiCo
7.356

Motivated by authentic experiences that pique curiosity, Off the Eaten Path is a new range of premium plant based and vegetable snacks with unexpected blends of familiar ingredients. The hand-drawn illustrations, inspired by premium health and beauty categories, romance the key ingredients inside. The bag in carton structure stands out at shelf amongst the competition.

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Off the Eaten Path (UK) Savory Snack

Good Design

Off the Eaten Path (UK) Savory Snack

Great Design by Shunji Yamanaka & fuRo

Off the Eaten Path (UK) Savory Snack

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Off the Eaten Path (UK) Savory Snack

PepsiCo Design & Innovation

Designer of Off the Eaten Path (UK) Savory Snack

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Off the Eaten Path (UK) Savory Snack