Niannujiao Jiaoding Flagship Store

Niannujiao Jiaoding Flagship Store
by Tomohiro Katsuki

• Awarded April 15, 2019
• CLIENT: PRISM DESIGN
• 5.770

The “Niannujia/Jiaoding” brand is a female brand in which two brands are put together in a space. We decided to focus on balancing neutrality without breaking the two personalities. The new concept is ‘balanced neutral’ We explore the neutral balance without breaking everything. Style, color, human line, function, SKU, etc. We have always balanced the neutrality of the two brands. It is we are exploring such a new golden ratio. The world is full of many things and information. People's hearts are affected by it.