Don't Cross The Line Print Campaign

Don't Cross The Line Print Campaign
by Pancho González

• Awarded April 15, 2019
• CLIENT: Inbrax
• 3.919

When drivers drive their cars, the pavement can turn into something dangerous if we do not pay attention and especially crossing the lane on the road. The Citroën C3 launches this campaign to highlight its benefit of Lane Departure System on board. The graphic design is done on a CGI platform that recreated some dangerous situations that could happen when we cross lanes during driving, made of pavement. Campaign created to demonstrate the lane departure system of the New Citroën C3.