La Bombe Packaging of eclair
by Ruis Vargas
- Awarded April 15, 2019
- CLIENT: Laika
- 4.175
The visual identity of the La Bombe patisserie created by Laika consists of illustrations, such as a stork flying on a unicycle or a cat with wings in urban settings that refer to the neighborhood of La Bombe. These are fantasy scenes, since images have little fidelity to the real world. And permeated the packaging of the product, a traditional French candy known as eclair. With its unreal visual aspect, the packaging is an invitation to the consumer to try the products and the narratives of the brand La Bombe or to present with the packaging some friend or family member.
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