Mirzam: Monsters Collection Chocolate Packaging

Mirzam: Monsters Collection Chocolate Packaging
by Backbone Branding

• Awarded April 15, 2021
• CLIENT: Backbone Branding
• 12.528

Chocolate-makers from the UAE (Dubai) needed a branding for handcrafted bean-to-bar chocolate. From the naming and identity to the product design and packaging, the team designed each element with a fascinating story around the whole concept. The brand based on journeys through the ancient Orient along long-forgotten ocean routes and pathways was created. A journey from one country to another, meeting monsters and mythical characters. The packaging design is the illusion of a journey between myth and reality.