Cong Tai Baijiu Beverage
by Wen Liu
- Awarded April 15, 2020
- CLIENT: He Bei Han Dan Cong Tai Wine Business Co.,Ltd
- 29.574
Cong Tai Baijiu is a commemorative packaging design for a Chinese spirit released for the year of the rat. The main motif is drawn from the door catch of traditional Chinese architecture, referring to the rat as the first zodiac animal that opens the year. The inner label combines the forms of a rat and a coin to suggest wealth and good fortune, while the outer ring uses a radiant pattern for a lively effect. The bottle is made of ceramic with a marble texture and is finished by water transfer printing.
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