Mi Musician Bluetooth Headset

Packaging Design Award Winner.
Awarded for Good Packaging Design.

Mi Musician Bluetooth Headset
by Xiaomi

  • Awarded April 15, 2020
  • CLIENT: Xiaomi
  • 4.300
This is a low-profile product that targets the lower end of the sports headset market. The target audiences are 18 to 29 year-olds. The design strategy is to imbue a product with personality and to visually personify the product. It uses images of famous musicians in the packaging, contributing to a personification of the product: the oval shape becomes the head, and the button becomes an open mouth. This creates the image of a composer passionately singing or vigorously conducting an orchestra, giving voice to an otherwise low-profile product, at the same time highlighting its design element.

This is a low-profile product that targets the lower end of the sports headset market. The target audiences are 18 to 29 year-olds. The design strategy is to imbue a product with personality and to visually personify the product. It uses images of famous musicians in the packaging, contributing to a personification of the product: the oval shape becomes the head, and the button becomes an open mouth. This creates the image of a composer passionately singing or vigorously conducting an orchestra, giving voice to an otherwise low-profile product, at the same time highlighting its design element.

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Good  Design

Mi Musician Bluetooth Headset

Good Design

Great Design by Shunji Yamanaka & fuRo

Mi Musician Bluetooth Headset

Great Design by Shunji Yamanaka & fuRo

Inspirational Mobility Robot Design

Mi Musician Bluetooth Headset

Inspirational Mobility Robot Design

CanguRo Mobility Robot Image

Mi Musician Bluetooth Headset

CanguRo Mobility Robot Image

Mi Musician Bluetooth Headset

Mi Musician Bluetooth Headset

Xiaomi

Designer of Mi Musician Bluetooth Headset


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