Packaging Design Award Winner.
Awarded for Good Packaging Design.
Mi Bluetooth Headset Mini is packaging created for a compact sports headset. The headset shell is minimal and carries a single circular button. The packaging uses images of famous musicians, so the oval shell reads as a head and the button as an open mouth. The result suggests a singer or a conductor, and gives character to a simple product. A PET tray holds the headset and the controller at the front, while the wires remain hidden. A paper cover keeps the structure firm. The design aims to appeal to users between 18 and 29 years old.
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