Beautiful Life Mothball
by Shuwei Qi
- Awarded April 15, 2020
- CLIENT: Beijing Lvsan Chemistry Co.Ltd.
- 5.408
Mothball packaging design in China faces great challange not from competitors but from the government. Under a certain restriction, the product name, pattern and other elements are highly regulated, which result in a market that most products look alike. It is more like dancing with chains for Pica Lab to create Beautiful Life. The Lab creates a nostalgic phenomenon for users instead of informing them it is a toxic chemical. It awakens the memory of the past that their grandma once used it to keep everything clean and tide. The Lab also tunes its scent, in cordinate with the visual sense.
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