Band3 Sport Band Packaging

Packaging Design Award Winner.
Awarded for Good Packaging Design.

Band3 Sport Band Packaging
by Xiaomi

  • Awarded April 15, 2020
  • CLIENT: Xiaomi
  • 4.153
Mi Band 3 is a low profile product that targets the lower end of the sports headset market. For the packaging design, designers wish to emphasize the youth and energy frequently associated with this group of users, so the packaging uses a simple figure of “3” as the visual point, surrounded by a pattern design that draws inspiration from the athletics track. This pattern extends over the entire package, conveying the dynamical of sports using simple lines. Band 3 use different colors on the packaging to distinguish the versions.

Mi Band 3 is a low profile product that targets the lower end of the sports headset market. For the packaging design, designers wish to emphasize the youth and energy frequently associated with this group of users, so the packaging uses a simple figure of “3” as the visual point, surrounded by a pattern design that draws inspiration from the athletics track. This pattern extends over the entire package, conveying the dynamical of sports using simple lines. Band 3 use different colors on the packaging to distinguish the versions.

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Good  Design

Band3 Sport Band Packaging

Good Design

Great Design by Shunji Yamanaka & fuRo

Band3 Sport Band Packaging

Great Design by Shunji Yamanaka & fuRo

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Band3 Sport Band Packaging

Inspirational Mobility Robot Design

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Band3 Sport Band Packaging

CanguRo Mobility Robot Image

Band3 Sport Band Packaging

Band3 Sport Band Packaging

Xiaomi

Designer of Band3 Sport Band Packaging


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