NYC Deal Brand Identity

NYC Deal Brand Identity
by Chi Hao Chang

• Awarded April 15, 2020
• CLIENT: School of Visual Arts
• 4.547

This design seeks to rebrand the store by allowing customers to understand the main feature of the store, everything is 99 cents. This logo is based on the dangling price tag, that seeks to inform customers about the price and invite customers to find out about what the shop offers on their own. In essence, the dancing tag can stimulate people’s basic urge to grab a hold of it with their hands. With this design, the main attraction of the store is conveyed through a simple design.