Pleady Brand Elements and Communication Tools

Pleady Brand Elements and Communication Tools
by Katsumi Tamura

• Awarded April 15, 2020
• CLIENT: good morning inc.
• 17.380

Katsumi Tamura supported the brand launch of the specialized taping manufacturer Pleady. The designer developed the elements that form the core of the brand, such as the brand name and brand logo, positioning communications around the tagline "Tape or Lose" and the key visual of a female runner. Their goal with the design was to provide a unified worldview and an identical brand experience at all touchpoints.