Pleady Brand Elements and Communication Tools

Pleady Brand Elements and Communication Tools
by Katsumi Tamura

• Awarded April 15, 2020
• CLIENT: good morning inc.
• 29.203

Pleady Branding is a brand identity program created for a specialized taping manufacturer. The program covers the brand name, the brand logo, packaging, websites, product catalogs, brand movies and trade show booths. The name joins the words play and ready. Communication is built around the tagline Tape or Lose and a key visual of a female runner, inspired by the line that runs through the logo. A yellow-green brand color marks the focus on athletes. Color management keeps the brand color consistent on paper, film and screens.