Ccpuerh Packaging Design

Ccpuerh Packaging Design
by Somethink Brand

• Awarded April 15, 2020
• CLIENT: ccpuerh
• 4.854

This is a packaging project for tea. Through rich color matching, they create a variety of brand personality and growth space, pay attention to color matching system and saturation, etc., to create a high-end atmosphere and fashion characteristics. On the packaging, they used three shapes of round, prismatic and triangular, which correspond to small round tea, small square tea and loose tea. Different color cans represent different states of tea maturity. It allows consumers to quickly identify products in different can bodies and enrich their visual impact.