Terark Visual Identity Design

Terark Visual Identity Design
by TONG WEN

• Awarded April 15, 2020
• CLIENT: Tong Wen
• 2.145

It is always challenging to design a brand new visual identity which stands out from all the competitors and demonstrates the business nature of the company. Qualitative research was always valued in her design process. She conducted user interviews and based on the mass audience feedback, she kept iterating the design approaches and validating the result. As a result, she delivered the final design which was astonishing and brilliant.