Wilsons Cold Pressed Dog Food Packaging

Wilsons Cold Pressed Dog Food Packaging
by Gary D Lawson

• Awarded April 15, 2020
• CLIENT: Lawson Design
• 4.735

Depicting the variety of landscapes found across the British Isle, the packaging design for Wilsons Cold Pressed is impactful. Dominated by an illustration style that achieves a real sense of the great outdoors, the layout style is simple in its use of space. Utilising a vivid colour palette, the naive figures, sweeping brush strokes, and loose textures combine to make the overall design modern and distinctive. The bags are bright and clean, printed in high-definition and finished with a tactile matt varnish, and featuring a resealable zip for freshness.