Metaphor Table

Metaphor Table
by Emanuele Di Bacco

• Awarded April 15, 2020
• CLIENT: Gladstone London
• 8.267

This project is poking fun at itself while raising social awareness about gender equality. Specifically, it uses a metaphor that springs from sumo, one of the most male-dominated sports in Japanese society. Women are not allowed to compete professionally in this sport given sexist rules, which border them outside the wrestling ring as a result of their "impurity" by reason of the menstrual blood. Knocking a sumo warrior to the ground, at the service of a flower pot or any other need people may have, desecrates that macho-dominance sumo still holds, by simply using irony and humor.