The Meaninghall Tea Biluochun Tea Package

The Meaninghall Tea Biluochun Tea Package
by Suzhou SoFeng Design Co.,Ltd.

• Awarded April 15, 2020
• CLIENT: Meaninghall
• 24.149

The Meaninghall Tea is a packaging design for Biluochun green tea. Biluochun is a green tea produced in Luxiang, a small town beside Tai Lake in Suzhou, China. The packaging is made of special art paper with a mottled texture that recalls the old walls of the town center. Simple line graphics combine the symbols of the mountain, the lake and the hall into one landscape image. Hot stamping is applied to express the natural character of the tea. Elaborate illustration is avoided, so the local culture is presented in a calm and contemporary way.