Mitu Sonic Electric Toothbrush

Mitu Sonic Electric Toothbrush
by Xiaomi

• Awarded April 15, 2020
• CLIENT: Xiaomi
• 29.203

Mitu is the packaging for a sonic electric toothbrush designed for children. The box is made of paper and contains no plastic. Cartoon elements and children illustrations cover the surfaces, so unpacking resembles the reading of a picture book. A pull-out drawer reveals a sequence of images that moves from tooth decay to dental plaque and finally to shiny teeth as the box slides open. After unpacking, the box can be kept as an illustrated book or a toy. The packaging protects the toothbrush and helps children build interest in brushing.