Mitu Sonic Electric Toothbrush

Packaging Design Award Winner.
Awarded for Good Packaging Design.

Mitu Sonic Electric Toothbrush
by Xiaomi

Awarded April 15, 2020
CLIENT: Xiaomi
9.667

Mi Kids Sonic Electric Toothbrush features an interactive brushing animation that children can learn from the app. As an inseparable part of the product, this packaging is characterized by cartoon elements and children illustrations. The packaging adopts a pull-out drawer, displaying images switched from tooth decay on the teeth to the dental plaque, then finally to the shiny teeth when sliding open the box. As a result of the distinctive design philosophy, the packaging is not only used for protecting the product but also tuned into an illustration book or a toy.

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