Gan Song Brand Visual

Gan Song Brand Visual
by Biwei Zhu

• Awarded April 15, 2020
• CLIENT: Gan Song
• 6.805

The inspiration of Gansong brand visual image design comes from the geomorphic characteristics and Miao culture of Mayang area in China. The main vision depicts the mountains and rivers of Mayang with the arrangement of lines, and shows the harvest and hope with the smiling pictures of girls with Miao characteristics. The visual design is applied to brochure, envelope, package and so on. Through brand management, local people can better promote sales under the business model and promote local national culture. The meaning of Gan song is to sing the praises of nature and life.