Command 101 Ideas Corporate Identity

Command 101 Ideas Corporate Identity
by Lawrens Tan

• Awarded April 15, 2020
• CLIENT: Command
• 2.527

A fun and quirky approach to Command's personality where the ideas of using Command products are highlighted in various ways. In the execution, the idea of a speech bubble, together with 101 ways to use Command products is conceptualised. To design a series of logo, the entire range of products has to be depicted in each logo for example Picture Hanging Strips, General Purpose Hooks, Bathroom Range. To make the entire logo look relevant, the USP like the icon of Strips, Hooks and Caddy is used to illustrate their distinct product design.