Buchanan's Red Seal Branding and Redesign

Buchanan's Red Seal Branding and Redesign
by Laurent Hainaut

• Awarded April 15, 2020
• CLIENT: Diageo
• 33.988

Buchanan's Red Seal is a packaging design for a blended whisky. The design covers a new bottle structure, labels and a gift box. The bottle has soft curves that frame the red seal placed at the heart of the front face. The Buchanan's crest is embossed on the back of the glass, so the crest is visible through the front. An embossed signature sits alongside the seal. The amber glass gives way to a green tint at the base, a feature shared across the range. The gift box opens like a book to reveal the bottle.