Miltos Branding

Miltos Branding
by Yuta Takahashi

• Awarded April 15, 2020
• CLIENT: Miltos
• 9.534

Miltos proposes a Tree to Bar chocolate which goes one step further from Bean to Bar. Yuta Takahashi was inspired by the brand philosophy that maximizes the scent of cacao and formed the identity of "perfume-like chocolate". The package expresses the aroma of cacao by the texture of silk fabric. Chocolate in the form of the motif of the brand's initial letter "M" has a step, so they can enjoy a gorgeous aroma and rich mouth melting. The book shaped case make they feel the brand story. He have built a unified world view from package to the online store.