Zacapa Reserva Limitada 2019 Branding and Design
by Laurent Hainaut
- Awarded April 15, 2020
- CLIENT: Diageo
- 53.660
Zacapa Reserva Limitada 2019 is a limited edition packaging design for an aged rum. The brown label with gold foil lettering complements the amber and golden hues of the liquid. The signature petate band, a woven straw band made in special colors for this edition by local Guatemalan craftswomen, wraps around the bottle. The canister design blends washes of colors and textures inspired by the Guatemalan landscape. On the canister, the petate band and the signature band with tasting notes are presented in gold hues.
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