Old Parr Branding and Redesign

Packaging Design Award Winner.
Awarded for Good Packaging Design.

Old Parr Branding and Redesign
by Laurent Hainaut

  • Awarded April 15, 2020
  • CLIENT: Diageo
  • 6.825
forceMAJEURE was asked to create the brand world for the redesign of Old Parr, the whisky born in Scotland that has conquered the warm heart of Latin America where it is a synonym of unpretentious status. The team first set out to create a brand vision for Old Parr that would become the visual representation of brand values, elements, and personality that could be translated into any medium space. This became the touchstone for how the brand would develop, as the team moved from packaging to communication, activation, events, and experiences.

forceMAJEURE was asked to create the brand world for the redesign of Old Parr, the whisky born in Scotland that has conquered the warm heart of Latin America where it is a synonym of unpretentious status. The team first set out to create a brand vision for Old Parr that would become the visual representation of brand values, elements, and personality that could be translated into any medium space. This became the touchstone for how the brand would develop, as the team moved from packaging to communication, activation, events, and experiences.

Learn More
Good  Design

Old Parr Branding and Redesign

Good Design

Great Design by Shunji Yamanaka & fuRo

Old Parr Branding and Redesign

Great Design by Shunji Yamanaka & fuRo

Inspirational Mobility Robot Design

Old Parr Branding and Redesign

Inspirational Mobility Robot Design

CanguRo Mobility Robot Image

Old Parr Branding and Redesign

CanguRo Mobility Robot Image

Old Parr Branding and Redesign

Old Parr Branding and Redesign

Laurent Hainaut

Designer of Old Parr Branding and Redesign


Good Design Deserves Great Recognition

Discover A' Design Award, World's Largest Design Accolade.

Learn More

Stay Updated with Latest Design News

By clicking Sign-Up, you are opting to receive promotional emails from A' Design Awards, World Design Rankings, World Design Consortium and Designers.Org You can update your preferences or unsubscribe any time.

You are now at the right step

Join Designers.org & Start Promoting Your Design Worldwide.

Create an Account