Old Parr Branding and Redesign

Old Parr Branding and Redesign
by Laurent Hainaut

• Awarded April 15, 2020
• CLIENT: Diageo
• 13.674

forceMAJEURE was asked to create the brand world for the redesign of Old Parr, the whisky born in Scotland that has conquered the warm heart of Latin America where it is a synonym of unpretentious status. The team first set out to create a brand vision for Old Parr that would become the visual representation of brand values, elements, and personality that could be translated into any medium space. This became the touchstone for how the brand would develop, as the team moved from packaging to communication, activation, events, and experiences.