Bamboo Packaging

Bamboo Packaging
by Caxton Chung

• Awarded April 15, 2018
• CLIENT: Nomura International (Hong Kong) Limited
• 6.312

Bamboo is a design project for the company Nomura, it is a Chinese New Year red packet design aiming to be delivered to clients as corporate gift. The design consists of 20 red packets and a luxury packaging box. As the name implies, the design is inspired by bamboo which is visualised in a form of abstract pattern. This pattern is created by duplicating Nomura's signature graphics, the main visual element of the firm. The firm’s logo is placed on a circle, which sits on top of the bamboo pattern. This concept is carried through from the red packets to the packaging box to achieve consistency