You and We Visual Language

Graphic Design Award Winner.
Awarded Iron for Good Graphics and Visual Communication Design.

You and We Visual Language
by YuJin Jung

  • Awarded April 15, 2020
  • CLIENT: Korea Volunteer Center(KVC).
  • 502

The project is that volunteers settle into daily life and hope to bring about positive social change. The visual assets are all 83 volunteer representative images and consists of 54 graphics, 15 illustrations, and 14 icons. It is designed that people can easily understand what kind of volunteer work is for each category. The graphic is based on a modular design with the theme of volunteer work and people, and Illustration shows various kinds of volunteer work that anyone can do, delivering a familiar feeling.

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You and We Visual Language

Good Design

Great Design by YuJin Jung

You and We Visual Language

Great Design by YuJin Jung

Inspirational Visual Language Design

You and We Visual Language

Inspirational Visual Language Design

You and We Visual Language Image

You and We Visual Language

You and We Visual Language Image

You and We Visual Language

YuJin Jung

Designer of You and We Visual Language


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Interview with YuJin Jung on You and We Visual Language

What is the main principle, idea and inspiration behind your design?
I was inspired by the basic shapes commonly found around us and Lego, a familiar toy from our childhood. In particular, ‘You and We’ is designed to facilitate the expansion and recombination of the shape by using modular elements such as Lego.
What has been your main focus in designing this work? Especially what did you want to achieve?
I focused on attracting interest by reducing the sense of distance and showing positive images of volunteer activities clearly to those who feel the difficulties of volunteer activities. In particular, it was visualized to visually simplify the meaning of each volunteer activity so that it could contain meaning in one cut.
What are your future plans for this award winning design?
In the future, I would like to make it easier for many people to access and utilize design, and to continue to help positive social change in everyday life through better visual language.
How long did it take you to design this particular concept?
The total duration of that project took 2 months. It took a few days to collect the data and understand them. And, it took a few weeks to come up with a concept, set a direction, and get the job done.
Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
In celebration of the 10th anniversary of the establishment of the Korean Volunteer Center, this design was commissioned for the purpose of promoting volunteer activities for volunteers and citizens.
Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
This design is currently being used by the Korean Volunteer Center, and is being distributed to the public at the Korean Volunteer Center internet homepage.
What made you design this particular type of work?
I made it possible to communicate through visual language that the volunteer activities in daily life are accessible and familiar. Ultimately, I wanted to bring positive social change through this design.
Where there any other designs and/or designers that helped the influence the design of your work?
I have been helped to understand volunteer activities from people engaged in volunteer work and the stakeholders associated with those activities to do this design.
Who is the target customer for his design?
The target customer of this design is those who are not familiar with volunteer activities, those who are interested in volunteer work, and those who are involved in volunteer work.
What sets this design apart from other similar or resembling concepts?
The concept of this design is to increase the familiarity by using shapes and colors that can be easily seen in everyday life. Visually simplifying and clearly showing the various volunteering activities of an abstract concept, people can easily understand the volunteer activities even if people do not read the text message. I think that it is different from other similar designs that it is made with a modular based system like a Lego toy so that people can utilize the design image to suit their needs.
How did you come up with the name for this design? What does it mean?
It is a small force when looking at each volunteer, but each one is connected and becomes a great force. The design was named ‘You and We’ to convey the meaning of bringing about a great social change by filling each other’s shortcomings.
Which design tools did you use when you were working on this project?
I drew what I was thinking about in a notebook or sketch book with a pencil, and I did graphic using illustrator tool.
What is the most unique aspect of your design?
I think my design is unique for convenience and recycling compared to other designs. In other words, anyone who needs images related to volunteer activities can download and recycle it, by designing the module to be easy to expand and recombine through module-like elements.
Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
I was helped by people working at the Korean Volunteer Center to better understand volunteer activities, and I designed it myself based on that understanding.
What is the role of technology in this particular design?
I was able to create vector-based graphic elements using programs so people could recombine this design and use it as needed. In other words, there is no loss of image resolution under any circumstances.
Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?
Before I started this design, I collected and researched numerous materials to raise awareness of volunteer activities and deepen my understanding of various types of volunteer activities.
What are some of the challenges you faced during the design/realization of your concept?
The challenge I faced during the realization of my concept was to make the people receiving the service not appear poor and passive, but actively respond and show communication with volunteers. In general, volunteering is based on the stereotype of helping someone in need. I have reorganized several times to break the stereotypes of oneself so that even those who are served can feel the ‘interaction between the volunteer and recipient’ that I want to convey.
How did you decide to submit your design to an international design competition?
I am always grateful to those who volunteer. Through this project, I felt that nothing was as happy as sharing with each other, and I wanted to share this design with everyone through this design competition.
What did you learn or how did you improve yourself during the designing of this work?
While working on this design, I realized that I could get away from the traditional way and gain a deeper understanding through on-site experiences and interviews. Because people have different perspectives and acceptance criteria, I had been thinking a lot about how to communicate well in a balanced way. Through these concerns, I was able to grow one step further. By analyzing a lot of material, I was able to pick the core and learn how to simplify it visually.

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