Winter Orange Package

Packaging Design Award Winner.
Awarded for Good Packaging Design.

Winter Orange Package
by Chao Xu

  • Awarded April 15, 2020
  • CLIENT: Caixiao Tian agricultural development pty ltd
  • 5.316
The design is to promote the orange, named winter naval, produced from an organic farm. The package includes two sizes of cardboard boxes, information card, envelope for orange peeler. The winter naval can only be picked after the baptism of the four seasons. the challenge of the design is to illustrate the significance of the elongated growth routine and different form of an orange tree during four seasons on the package. The design team came up with a drawing that was inspired by the tale of jack and beanstalk. Emphases on the notion of harmony between nature and mankind.

The design is to promote the orange, named winter naval, produced from an organic farm. The package includes two sizes of cardboard boxes, information card, envelope for orange peeler. The winter naval can only be picked after the baptism of the four seasons. the challenge of the design is to illustrate the significance of the elongated growth routine and different form of an orange tree during four seasons on the package. The design team came up with a drawing that was inspired by the tale of jack and beanstalk. Emphases on the notion of harmony between nature and mankind.

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Good  Design

Winter Orange Package

Good Design

Great Design by Shunji Yamanaka & fuRo

Winter Orange Package

Great Design by Shunji Yamanaka & fuRo

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Winter Orange Package

Winter Orange Package

Chao Xu

Designer of Winter Orange Package


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