Simplest Happiness Commercial Animation

Movie Design Award Winner.
Awarded Platinum for Good Movie and Animation Design.

Simplest Happiness Commercial Animation
by Yen C Chen

  • Awarded April 15, 2020
  • CLIENT: Fox Movies
  • 441

The Chinese zodiac in that year is the pig, so Yen C designed the sliced pig, and it's a pun in "many hot movies" in Chinese. The characters are very happy, just in line with the channel's image has always wanted to give the audience the feeling. And combine four movies elements into the video. Children who are playing can best show pure happiness, and hope that the audience will have the same feeling when watching the movie.

Visit Site
Good  Design

Simplest Happiness Commercial Animation

Good Design

Great Design by Yen C Chen

Simplest Happiness Commercial Animation

Great Design by Yen C Chen

Inspirational Commercial Animation Design

Simplest Happiness Commercial Animation

Inspirational Commercial Animation Design

Simplest Happiness Commercial Animation Image

Simplest Happiness Commercial Animation

Simplest Happiness Commercial Animation Image

Simplest Happiness Commercial Animation

Yen C Chen

Designer of Simplest Happiness Commercial Animation


Good Design Deserves Great Recognition

Discover A' Design Award, World's Largest Design Accolade.

Learn More

Interview with Yen C Chen on Simplest Happiness Commercial Animation

What is the main principle, idea and inspiration behind your design?
With "playing" as the purpose of the video, children who are playing can best show pure happiness, and hope that the audience will have the same feeling when watching the movie. Last year the Chinese zodiac is the pig, so I designed the sliced pig, and it's a pun in "many hot movies" in Chinese. The color is made of red and gold which can best represent the traditional Chinese year but also feel modern.
What has been your main focus in designing this work? Especially what did you want to achieve?
It's a design job that a channel does every year, this time I set my goal for this job: to make the audience feel happy from watching. There's a highly circulated video on Youtube about a baby laughing all the time, which can induce the audience to laugh. I hope that the video in addition to the channel needs to convey the function, but also let the audience temporarily forget the reality of trouble, think of the most simple happiness as a child.
Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
Every Chinese new year ident is the important project in TV channel. This animation comes from one of the design of the movie channel package.
What made you design this particular type of work?
My father is a movie-loving person, I remember when I was a child, we nestled in the dark living room to watch the movies, although it was not always able to fully understand, but a lot of visual creativity and drama, I believe there is a subtle impact.
What sets this design apart from other similar or resembling concepts?
Each person's journey is different, and I think this work is the result of my experience.
How did you come up with the name for this design? What does it mean?
"The Simplest Happiness". I hope the audience can remember that pure happiness feeling when they was a child.
What is the most unique aspect of your design?
I've worked as a designer in a variety of different industries, and these experiences have allowed me to accumulate a lot of energy, and luckily they have given me a lot of creative space. I hope my work is to bring people positive, I do in the process of design also hold the same attitude.
Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?
For this particular project I used as a reference set design in Chinese new year and character design and different animation artist. Also research the physical simulation of the moving objects.
What are some of the challenges you faced during the design/realization of your concept?
The most challenging part in this project was let the character gratifying look and to keep adding elements and details while keeping the composition looking simple and balanced.
What did you learn or how did you improve yourself during the designing of this work?
Do every design carefully, from what can be brought about to change humanity as a starting point.

By clicking Sign-Up, you are opting to receive promotional emails from A' Design Awards, World Design Rankings, World Design Consortium and Designers.Org You can update your preferences or unsubscribe any time.

You are now at the right step

Join Designers.org & Start Promoting Your Design Worldwide.

Create an Account