VINNO 80 High end ultrasound scanner

Medical Product Design Award Winner.
Awarded Platinum for Good Scientific Instruments, Medical Devices and Research Equipment Design.

VINNO 80 High end ultrasound scanner
by Nic Butti BUTTIstile

  • Awarded April 15, 2013
  • CLIENT: VINNO Technology (Suzhou) Co. ltd
  • 9.453

In designing the VINNO 80 family of high end ultrasound devices, our goal was clear: to create a NEW AESTHETIC language that would make our customer's first product DESIRABLE and RECOGNIZABLE. The overall result, according to the feedback we got from the international exhibitions we already took part in, is extremely positive. We managed to SURPRISE our potential customers (coming from all-over the world), with a neat styling that blends solid volumes and organic surfaces with the cool "Mac-style" straight edges and cold colors required in the aseptic hospital/clinical environment.

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Good  Design

VINNO 80 High end ultrasound scanner

Good Design

Great Design by Nic Butti BUTTIstile

VINNO 80 High end ultrasound scanner

Great Design by Nic Butti BUTTIstile

Inspirational High end ultrasound scanner Design

VINNO 80 High end ultrasound scanner

Inspirational High end ultrasound scanner Design

VINNO 80 High end ultrasound scanner Image

VINNO 80 High end ultrasound scanner

VINNO 80 High end ultrasound scanner Image

VINNO 80 High end ultrasound scanner

Nic Butti BUTTIstile

Designer of VINNO 80 High end ultrasound scanner


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Interview with Nic Butti BUTTIstile on VINNO 80 High end ultrasound scanner

What has been your main focus in designing this work? Especially what did you want to achieve?
my team wanted to create a new language for VINNO's first product: we established a family feeling that has already been defined as "game changer" by the industry main players. Mission achieved.
What are your future plans for this award winning design?
VINNO has started the manufacturing and they're looking for distributors worldwide, by attending the most prestigious exhibitions (including Vienna ECR - just finished)
What made you design this particular type of work?
VINNO's vision: to bring INNOVATION to the world of ultrasound imaging
Where there any other designs and/or designers that helped the influence the design of your work?
the final result is mostly the fruit of BUTTIstile team's hard work: including VINNO's boss and the whole team of engineers
How did you come up with the name for this design? What does it mean?
Customer's marketing strategy. VINNO= Vision (in) INNOvation
Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
special thanks to: Yoyo, Mika, Panda, James, Peter, Sean, Omena, Johnson, Jasper, Winnie and more!
What is the role of technology in this particular design?
we got some inspiration from A-class surfacing that is usually only applied in the automotive business
Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?
field research, marketing and sales teams feedback, and the various prototypes have been tested and evaluated in different clinics worldwide
What are some of the challenges you faced during the design/realization of your concept?
so many! mostly regarding the design of the keyboard and the U.I.: interaction design
How did you decide to submit your design to an international design competition?
1. I believed we could WIN. And we did. 2. VINNO is a young brand, it needs exposure
What did you learn or how did you improve yourself during the designing of this work?
I learnt that the best customer can push you to new and higher limits. Thanks VINNO.

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