Botella de Vino Series of Spanish wines

Botella de Vino Series of Spanish wines
by Valerii Sumilov

• Awarded April 15, 2014
• CLIENT: SHUMI LOVE DESIGN (TM)
• 14.324

The name of the product - Botella de Vino - was embodied on four different levels. First, it's the product itself, which is a "bottle of wine" per se. Second, it's the name of the product, which bears the same meaning. Third, it's the stylized image of a wine bottle on the label. Fourth, it's the use of writings spelling "botella de vino" that form the bottle shape. Thanks to this visual recursion, the only thing the buyer is looking at no matter how close or far they are from the product is a "wine bottle".