PROfit Sports Drink Sports Drink Package
by Jeff Klok
- Awarded April 15, 2014
- CLIENT: Amcor LATAM /Toni
- 16.586
The new packaging for PROfit launched in early 2013 evolving the brand identity and concept from a standard container to a stand-alone iconic package that is aggressive, sporty, and modern. The packaging features a sport infused container with a highly reflective and clean label with ghosted attributes. Tying the two together is a hexagonal texturing feature on both label and container.
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