Patakukkonen Rye Pie Innovative merchandising of packaging

Patakukkonen Rye Pie Innovative merchandising of packaging
by Packlab

• Awarded April 15, 2014
• CLIENT: PACKLAB
• 30.190

Patakukkonen is a Finnish traditional oven baked kukko (pie) made from regional ingredients. The brand was inspired by the owner grandmother's cooking, which in turn prompted us to incorporate snippets of the actual family history through authentic photographs. The packaging allows the product to be merchandised 5 different ways, working around the challenge presented by the diverse environments where the product would be showcased and ensuring flexibility and visibility.