Baroniá Pasta Range Global Branding and Packaging Design

Baroniá Pasta Range Global Branding and Packaging Design
by Packlab

• Awarded April 15, 2014
• CLIENT: PACKLAB
• 13.394

As one of the largest producers of pasta in the world, Baroniá needs no introduction. On the same token, the market size of this signature Italian classic product is overwhelming. Hence, repositioning the iconic “Heros” product-concept of the company, which was no humble task. The real inspiration was working with such passionate individuals at Baroniá.