Edna Frozen Vegetables Frozen Vegetables Packaging Design Range

Packaging Design Award Winner.
Awarded for Good Packaging Design.

Edna Frozen Vegetables Frozen Vegetables Packaging Design Range
by Ampro Design

  • Awarded April 15, 2014
  • CLIENT: Frigorifer
  • 14.042
After conducting a brand audit, we have realized that the name “Edna” has no meaning to the consumer and that the packaging is missing personality. The big idea was to create a character: Aunt Edna (starting from the woman name Edna); The brand identity is now centered on aunt Edna’s figure and the packaging design has a friendly and retro-chic look and feel; The product is well shown on more than 60% of the front of pack.

After conducting a brand audit, we have realized that the name “Edna” has no meaning to the consumer and that the packaging is missing personality. The big idea was to create a character: Aunt Edna (starting from the woman name Edna); The brand identity is now centered on aunt Edna’s figure and the packaging design has a friendly and retro-chic look and feel; The product is well shown on more than 60% of the front of pack.

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Good  Design

Edna Frozen Vegetables Frozen Vegetables Packaging Design Range

Good Design

Great Design by Shunji Yamanaka & fuRo

Edna Frozen Vegetables Frozen Vegetables Packaging Design Range

Great Design by Shunji Yamanaka & fuRo

Inspirational Mobility Robot Design

Edna Frozen Vegetables Frozen Vegetables Packaging Design Range

Inspirational Mobility Robot Design

CanguRo Mobility Robot Image

Edna Frozen Vegetables Frozen Vegetables Packaging Design Range

CanguRo Mobility Robot Image

Edna Frozen Vegetables  Frozen Vegetables Packaging Design Range

Edna Frozen Vegetables Frozen Vegetables Packaging Design Range

Ampro Design

Designer of Edna Frozen Vegetables Frozen Vegetables Packaging Design Range


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