Elsker Natural Protection Personal Care
by Interbrand Shanghai Consumer Brand Team
- Awarded April 15, 2014
- CLIENT: Johnson & Johnson
- 11.452
The challenge was to design Johnson & Johnson's Elsker personal care for mom and baby in China that clearly communicates the key benefits of each item and stays true to the core idea of Natural Protection. Through using layers in the main leaf graphic, it hints the idea of protection and the steady gradual development of a person from childhood to maturity. The illustration style follows the category language of child focused packaging with a simple design layout that clearly explains the differences between the products to facilitated the busy target market.
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